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Behind the Crypto Buzz: Insights from Ben Caselin, CMO at VALR

An Interview with Ben Caselin by Arthur Lee on the WOW Summit Podcast

Join us as we explore the depths of cryptocurrency and its impact with Ben Caselin, the Chief Marketing Officer of VALR. Ben shares his insights and perspectives with Arthur Lee on the evolving landscape of digital assets.

Arthur Lee: In the crypto world, what does ‘value’ mean, and who defines it?

Ben Caselin: The concept of value in crypto is multi-dimensional, encompassing not just financial aspects but also societal impacts. In this industry, we see speculation, but there’s more to it. The value of Bitcoin, for instance, is part of a larger narrative about value transformation across human society. It’s about aligning values across all aspects of life.

Arthur Lee: You’ve mentioned the interplay of art and cryptocurrency. Could you elaborate on this?

Ben Caselin: My background in music and art taught me that creativity is more discovery than invention. The mathematical brilliance behind art and music is analogous to the discovery of Bitcoin. Cryptography, like art, is a discovery rooted in mathematics, not a mere invention.

Arthur Lee: How did your transition from the arts to cryptocurrency happen?

Ben Caselin: My journey from music to crypto was fueled by a quest for authenticity and a deeper understanding of value. In anthropology studies, I explored the role of gold in communities seeking connection to what’s real. Later, working with tech companies in Hong Kong, I naturally gravitated towards blockchain and cryptocurrency.

Arthur Lee: VALR emphasizes values like unity, service, and truth. How do these principles shape your approach?

Ben Caselin: At VALR, our core values drive every decision. We prioritize unity by aiming to reflect humanity’s oneness through our financial systems. Service is integral, focusing on aiding and empowering our users, while a commitment to truth ensures absolute integrity and transparency in our operations.

Arthur Lee: How do you perceive the future of Bitcoin and cryptocurrency in terms of mainstream adoption and their role in society?

Ben Caselin: Bitcoin has yet to go mainstream in its truest sense. Mainstream adoption isn’t just about price or investment; it’s about understanding Bitcoin’s full potential in enabling self-sovereignty and its integral role in transforming society’s approach to value and finance.

Arthur Lee: How does VALR contribute to the broader Web3 and cryptocurrency ecosystem?

Ben Caselin: VALR contributes to the ecosystem through innovations like Lightning Network integration and Satoshi-denominated markets. We focus on enhancing the crypto infrastructure, rather than diversifying into other areas of Web3 or tech, ensuring we deliver the best possible service in our domain.

Arthur Lee: There’s a lot of buzz around Web3. How do you define it, and how does it align with cryptocurrency and blockchain?

Ben Caselin: Web3, in essence, is about creating a digital world where individuals can live with dignity and sovereignty. While it includes various technological elements, its core is about empowering individuals in a decentralized manner, much like the ethos behind Bitcoin.

Arthur Lee: Dubai and Hong Kong are emerging as hubs in the digital asset space. What are your thoughts on their roles and how they are shaping the industry?

Ben Caselin: Dubai and Hong Kong are pivotal hubs in the crypto space, each with its unique strengths and approaches. Dubai is rapidly building a global-centric ecosystem, while Hong Kong’s historical significance in crypto provides a strong foundation, despite some regulatory constraints. Both play critical roles in shaping the industry’s future.

Arthur Lee: Cryptocurrency has seen its fair share of volatility. How does VALR navigate these market fluctuations and what advice do you have for investors?

Ben Caselin: The crypto market is indeed volatile, but at VALR, we focus on long-term value rather than short-term fluctuations. For investors, the key is to research thoroughly, understand the inherent risks, and invest according to their risk tolerance. It’s not just about price speculation but understanding the underlying technology and its potential impact.

Arthur Lee: There’s a growing interest in NFTs and DeFi within the crypto space. How does VALR view these developments?

Ben Caselin: NFTs and DeFi represent significant innovations within the blockchain space, offering new ways for creators and investors to interact and transact. At VALR, we’re closely monitoring these sectors to understand how they can be integrated into our platform in a way that aligns with our values and benefits our users.

Arthur Lee: Regulation is a hot topic in cryptocurrency. How do you think regulation will shape the future of the industry?

Ben Caselin: Regulation is crucial for the maturity and stability of the cryptocurrency industry. We believe that well-thought-out regulation can provide security for users and legitimacy for the industry, while still allowing for innovation and growth. It’s about finding the right balance between freedom and security.

Arthur Lee: How do you see the role of cryptocurrencies in emerging economies, especially in regions like Africa and Southeast Asia?

Ben Caselin: Cryptocurrencies have enormous potential in emerging economies. They offer an alternative to unstable local currencies and a way to bypass traditional banking systems, which can be inaccessible to many. In regions like Africa and Southeast Asia, crypto can empower individuals with financial tools and opportunities previously out of reach.

Arthur Lee: In terms of security, what measures does VALR take to protect its users and their assets?

Ben Caselin: Security is paramount at VALR. We employ multiple layers of security, including two-factor authentication, encryption, and regular security audits. We also educate our users on best practices for protecting their accounts and assets. Trust is a cornerstone of our business, and we take every measure to uphold it.

Arthur Lee: For someone new to the crypto space, what resources would you recommend for learning and understanding the industry?

Ben Caselin: I recommend staying informed through platforms like Twitter for real-time updates and insights. Listening to podcasts featuring thought leaders in the space can also provide valuable perspectives. Lastly, reading books that explore broader concepts of value can provide a well-rounded understanding of the industry.

Arthur Lee: Lastly, what opportunities are you seeking at the WOW Summit?

Ben Caselin: At the WOW Summit, we’re looking to connect with partners and understand the dynamics of the Asian market, particularly institutional and corporate participation. Our goal is to expand VALR’s global presence and foster collaborations that align with our core values and mission.

To watch the full interview with Ben Caselin, visit the WOW Summit YouTube channel –

WOW Summit Hong Kong. 26-27 March